Social media

In the fast-moving world of social media, you have to stay on top of the game. Here at ADPR, we are definitely a social media agency that understands social media in all its forms.

Social campaigns can take a number of forms, from day-to-day interaction with audiences to influential campaigns that capture people’s imaginations. Whether it’s a smart social strategy you are looking for or full community management, we undertake social media audits, strategy reviews and create exciting content with measurable impact.

Building an engaged following around your brand takes time, commitment and know-how. We embrace the potential of social media to help businesses listen, engage and influence conversations and turn them into conversions.

As an experienced social media agency we understand that by utilising key influencers’ online reach and communities, we can extend your own to ensure your product or service is being seen by the right people. That’s why we work tirelessly to continue to develop our large, varied network of high profile social media influencers and bloggers. Consumers choose to follow these key opinion formers and value their recommendations making this the perfect route to drive your social media success. Of course, successful campaigns are not just about pushing out great content, it’s also about listening and understanding your audience – you need to talk with them not just at them.

We also have the expertise to advise you on social media targeting across all of the major networks. This enables you to position advertisements directly to individual users based on their profile data to reach identified target audiences. This type of promotion can be used for budgets of all sizes and we can recommend the most effective options for you.

The beauty of social media is that it is so easily measured. Many businesses get too hung up on the number of followers or likes they have, but the sign of a truly successful campaign is an engaged audience. We can help you identify the right metrics to determine success based on your business objectives, whether that’s impressions, engagement, clicks, views or downloads using sophisticated monitoring and analytics tools.

What’s more, if you are looking to further develop your own understanding or are looking for ammunition to build your case to the board, we offer bespoke training on ‘Maximising social media platforms’. As part of this training, we deliver a planned strategy, training and support package to in-house teams to provide them with the necessary tools to manage their own social media platforms. This includes an overview of SEO, setting up social accounts, help building communities, content strategy, influencer outreach and measuring success. After all, knowledge is power and the more we share the more we have.

Social media is one of the most impactful and cost effective ways to tell the world how brilliant your company is. Wouldn’t it be great if you were the only one who’d caught on to this? The issue is that pretty much every organisation in the world has jumped onto the social media wagon and that creates a lot of noise! We know that many small businesses choose to manage their own social media channels, but we also know that when life gets busy it’s all too easy to neglect them. If this sounds familiar you have definitely come to the right place. When social media channels aren’t managed properly and don’t have any strategy behind them, they won’t be doing anything much to help your business and could even be doing more harm than good. Fortunately, we’re experts at creating strategies that cut through all that noise and we’re awesome at content creation too. But best of all, we know the secret to getting your audience talking, sharing and engaging with you. Now is the time to save yourself precious time and energy by signing up to our Social Media Engagement Success service. We’ll do the hard work of managing your channels leaving you free to sit back and reap the rewards. We know that social media can be an essential growth tool for your company. Download our free Social Media Content Planner now and change how you engage with your audience!