ADPR InsightADPR lovesADPR meets 17.12.2020

Our favourite Christmas campaigns of 2020 🎄

As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…

closeup photo of baubles on christmas tree

Have you been naughty or nice? 🎅

Well, according to supermarket chain, Tesco, there is no naughty after the year we’ve all had! Bought too much loo roll? Eaten the last cake in the cupboard? Or perhaps you “didn’t see” the email? It’s ok, Father Christmas is forgiving us all and we can avoid the dreaded lump of coal in 2020.

So, enjoy the extra treats and indulge this Christmas:

No Naughty List | Tesco Christmas #TescoNoNaughtyList – YouTube

man carrying girl

Are you #ReindeerReady? 🦌

Pulling on the heartstrings and reigniting the magic of the festive season, McDonald’s gets it spot on this year with a sweet animation of a young boy fighting his inner child to re-live the fun festivities and get involved in his annual family traditions.

Let’s face it, no one can resist a snowball fight and who doesn’t want to give Rudolph and the gang their carrots?! We’ll definitely be #ReindeerReady this year:

Christmas 2020 | Inner Child | #ReindeerReady | TV | McDonald’s UK – YouTube

square brown and white gift box

The show must go on

Continuing the emotive theme, Amazon gives us all a reason to smile this season, as we follow a determined ballerina’s dream to star in her dance show. Sadly, as the global pandemic introduces new restrictions, her training and dreams seem dashed… But, with the power of the community (and some super quick delivery from the online retailer), her dreams can still come true, as her neighbours help her take centre stage and perform in her own show.

And I think we speak for everyone when we say, long may this wonderful spirit continue:

The show must go on – YouTube

pine tree surrounded by snowfield

Give a little love

Last but not least, the one we all look forward to… John Lewis and Partners.

Simply illustrating how we all deserve a little more love and thought this year, John Lewis and Waitrose joined forces again to highlight the amazing domino effect of thinking of others and sharing the kindness in the world. So simple, yet so powerful.

And to think it was nearly cancelled after the pandemic. Well, we’re pleased they didn’t:

(10) Christmas 2020 Ad | Give A Little Love | Waitrose & John Lewis – YouTube

person showing brown gift box

Which are your favourites this year? Let us know by sending us a DM, comment on our social channels or say hello via:

Whatever you’re doing to celebrate, enjoy the festive season and stay safe. 🥂🎁

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