Not long to go until Seawork International 2018!

The 21st anniversary edition of Seawork International will be held from 3-5 July 2018 in Mayflower Park, Southampton UK.

With the right preparation, trade exhibitions provide an excellent platform for building brand awareness and generating sales leads. They make the ideal stage for launching products and services and meeting with both new and existing customers. However they are expensive and now – more than ever – marketing budgets need to work hard and deliver great returns. If you have decided to invest in exhibiting at Seawork International 2018, it’s important to get the most from your attendance.

In our experience, a high-performing exhibition strategy has three core elements:

  1. Pre-show activity – for example: creation of objectives, show plan and targets, issuing of press announcements and press liaison, direct contact with consumers to drive awareness.
  2. “In-show” activity – for example: well trained stand staff, effective lead generator systems, interviews with key media.
  3. Post show activity – for example: thorough lead follow up strategy with action plan for touch-points, compelling media relations activity to keep brand awareness high.

If you feel you need some help working on your trade exhibition strategy to maximise the business and marketing opportunities presented, please do not hesitate to get in touch with Sophie on Sophie@adpr.co.uk.