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Unravelling Threads

Is Threads the right place to be for you and your brand?

The recent launch of Threads seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!

In this episode, we talk you through our own journey as we figure out Threads – what it is, what it does, how you should be using it, and everything we’ve learnt so far to help you decide if Threads is the place for you and your brand!


Side note: In this episode we mention that Threads doesn’t have search functionality. Just to clarify, there is currently a search function but it is limited to finding user accounts only and does not allow for searching specific threads, content, hashtags or keywords.

If you’re still not sure if Threads may be the right social platform for your brand, take a look at our blog where we list out the pros and cons: Should my brand be on Threads?