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Defining purpose

Series 1 - Episode 14

In today’s age consumers know that businesses are influential and have the power to help to change and shape the world around us, and with 90 percent of the public wanting to hear businesses speak up about big social issues, it’s arguably time for companies to reassess their stance on this matter. Listen to find out what we mean by purpose and why should you care.

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Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

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