Hyperice signs ADPR to run its UK communications

Fitness, outdoor and wellbeing specialist communications agency, ADPR, has been awarded the contract to deliver Hyperice’s PR and partnership activity across the UK and Ireland.

After an exciting year full of growth and global expansion, Hyperice – the market leader in recovery and movement enhancement technology, has recently become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women has appointed ADPR to help oversee Hyperice’s expansion into the UK market. The team will focus on increasing the visibility of Hyperice’s offering, by showcasing current products through creative storytelling and partner integrations.

Jason Hussain, Business Development and Sales Manager at Hyperice UK, comments, “Following a successful 2020, Hyperice UK is looking forward to drawing on the expertise of ADPR to help us grow further within the UK market in 2021 and beyond. ADPR’s dynamic and refreshing approach along with their knowledge from working with other global fitness brands is what attracted us to working together.”

Hyperice connects the innovation of technology to the art of movement. The products are designed with a synthesis of science and physiology to support and advance the human condition. Beyond just changing the game, Hyperice challenge the industry and forge a new way forward.

Kate O’Sullivan, owner of ADPR, adds, “We are delighted to be working with Hyperice and look forward to sharing the impressive advances in the company’s technology and products more widely across the UK and Ireland. With fitness and wellbeing high on everyone’s agenda, we are thrilled to be adding another fitness brand to the agency portfolio. We have exciting campaigns planned throughout the year for Hyperice and can’t wait to get started.”

The Hyperice account win comes hot on the heels of the agency announcing Polar UK & Ireland and Eleiko UK as new clients just a few weeks ago. ADPR celebrates its 30th anniversary this year and has a diverse range of clients from the outdoor, wellbeing, consumer, travel, and marine sectors. For more information, please visit: www.adpr.co.uk.