Eleiko develop the next generation of training equipment with insight from Loughborough University

Loughborough University, the world’s leading sports university, are working alongside Eleiko, the leading strength equipment developer, to enhance the lifting experience for athletes competing at the highest levels.

July 30, 2021 – Eleiko is pleased to announce a developmental relationship with Loughborough University. The agreement is an ongoing collaboration between the two organisations and harnesses the huge depth of experience and expertise within Loughborough. It forms a natural partnership, with Eleiko and Loughborough both having a long history of dedication to sport development and supporting athletes to reach their full potential.

Loughborough is globally recognised as the world’s leading university for sport with multiple World, Olympic and Paralympic champions calling its campus their home. With a six-decade track record, Eleiko is the world’s most trusted supplier of strength and conditioning equipment.

The relationship includes joint initiatives around product development, athlete training and product testing. Several ongoing Eleiko development projects for elite sport are being worked on in collaboration with Loughborough and its coaches. These products will then be tested by athletes and proven in the university’s world-class, high-performance facilities.

“Our cooperation is built on shared values around health, community building and inclusion along with a commitment to advancing professional sports at the highest international levels,” said Erik Blomberg, Eleiko CEO. “There is a strong synergy with Loughborough, we share a passion for performance and delivering the ultimate lifting experience to athletes.”

“Loughborough’s unique sporting ecosystem is built upon utilising cross-functional expertise to holistically support and develop our athletes. Eleiko is synonymous with the highest quality strength training equipment and our relationship allows them to benefit from not only the team’s expertise but one of the most demanding sporting environments in the world.  Products developed here have to be able to withstand the most rigorous usage whilst providing an outstanding athlete experience, the perfect test bed for Eleiko’s new range.” – Jo Simpson, Commercial and Facilities Director, Loughborough University.

Eleiko has a long history of working with university sport programs to provide the best tools for performance. We are found in the top performing universities and training facilities around the world.