FUSION Entertainment announces new distribution model at Helsinki International Boat Show

~ Booth Number 5K41, 9-18 February, Helsinki Fair Centre ~

FUSION®, a worldwide leader in marine entertainment, has announced its new sales model for the Finland region during Helsinki International Boat Show.

Exhibiting on booth 5K41, this year’s Helsinki International Boat Show is the first time FUSION Entertainment is exhibiting under its new sales model for the region.

Following the recent change in direction for FUSION’s Finnish distributor, John Nurminen Marine Oy, FUSION products in Finland will now be distributed directly to its original equipment manufacturers (OEMs) by FUSION and its retailers will be supplied primarily through Garmin Finland.

Adrian Gray, EMEA Sales Director at FUSION Entertainment, comments, “Across the Finnish region, FUSION will now sell direct to its OEM customers and will utilise the highly-regarded Garmin Finland sales channels for its retailers following the directional change of our distributor, John Nurminen Marine Oy. This new business model ensures both continuity of contacts and a smooth succession for our trade customers.”