Glasses Direct appoints communications agency ADPR

Communications agency, ADPR, announces it has been appointed by Glasses Direct, the UK’s leading online prescription glasses retailer, to develop and deliver its integrated PR activities for 2020 across the UK.


The company, which was founded in 2004, is the UK’s most trusted online glasses retailer and recently celebrated 100,000 reviews on Trustpilot. With its customer-centric ethos, Glasses Direct is changing the way people buy prescription glasses in the UK.


ADPR has been brought on-board by Glasses Direct to help strengthen its position as the UK’s favourite online prescription glasses retailer.


Managing Director at ADPR, Kate O’Sullivan, comments, “We’re really pleased to be working with the category defining ecommerce retailer Glasses Direct. We are looking forward to creatively promoting the high-quality offering provided by Glasses Direct through showcasing the passion, expertise and professionalism of its people. We will be implementing strategic communications campaigns that help drive awareness of the online retailer even further.”


ADPR was set up almost 30 years ago and has a range of clients from the retail, consumer, travel, outdoor and marine sectors.