Give the look of love: Glasses Direct to launch exclusive limited-edition range for Valentine’s Day

Glasses Direct, the UK’s most trusted online prescription glasses retailer, unveils its third Italian-inspired eyewear collection from Scout Made in Italy – the Amore collection – just in time for Valentine’s Day.

Emily Gribble, Product Development Manager from Glasses Direct comments, “Many of us will be having our Valentine’s Day dates over Zoom this year, and if you are hoping to dazzle your date online it is time to up your glasses game. Glasses have a major impact on your appearance – especially now we are dressing from the waist up!  Statement frame styles look better on screen, so choosing a pair which feature large frames, bold colours or patterns will give definition and presence.”

The exclusive and limited-edition range has styles for both men and women, showcasing high-quality Italian design and available to purchase online from 8 February. All frames from the Scout Made in Italy – Amore Collection are made from metal and natural cotton-based acetates, which uses less chemicals and are layered to create a gorgeous and unique textured effect and are named after Roman Gods and Goddesses.


Minerva: Goddess of wisdom

£89 (women’s collection)

Giunone: Goddess of women, marriage, motherhood, and fertility

 £89 (women’s collection)


Venere: Goddess of love, beauty, and desire

£89 (women’s collection)


Apollo: God of music, poetry, and medicine

£89 (men’s collection)

The women’s collection features a funky floral design inside the arms, a beautiful gold heart on each tip and engraved Italian messages on the frames. The perfect thoughtful gift for the one you love, or the ideal accessory for this year’s Zoom Valentine’s Day dinner.

The men’s collection is available in three colours and designs: black frames with burgundy and black stripes on the inside of the arms, blue frames with a jean/denim effect on the inside of the arms and brown frames with brown and black stripes on the inside of the arms.

This range is available to try before you buy as part of Glasses Direct’s popular free Home Trial service. Simply order up to four frames online to your home address for free, try them on in the comfort of your home and return them, using the pre-paid postage label and original letterbox-sized package, within seven days. With more than 100,000 reviews on Trustpilot and a team of qualified, in-house opticians checking each order, customers can rest assured they are in expert hands with professional advice just a call or email away.

Glasses Direct’s new Scout Made in Italy – Amore collection is available online from 8th February 2021 from www.glassesdirect.co.uk/scout-made-in-italy-glasses.