Glasses Direct launches exclusive Scout Made in Italy collection

Glasses Direct, the UK’s leading online prescription glasses retailer, unveils the launch of its exclusive Italian-inspired eyewear collection, Scout Made in Italy.


Available to purchase online, the new nine-piece collection for both men and women showcases high-quality styles and shapes, designed to appeal to the modern and daring trend-setter. Named after stylish Italian cities, each piece from the limited-edition collection is unique, carefully designed and entirely handmade in Italy by the brand’s team of experts.


Traditional shapes have been reinvented in a timeless and catwalk-inspired colour palette of nudes, pastels and blue, keeping in mind the pantone of the year. Made from natural cotton-based acetates and polished metals, the limited-edition capsule collection has been developed with the latest runway trends in mind.


Emily Gribble, Product Development Manager from Glasses Direct, comments on the new launch, “At Glasses Direct, we are all about fun, exciting and fashion-forward designs. We know our customers use their glasses to accentuate their personal style with a look that’s bold, original, and unforgettable. The new collection for him oozes classic finesse with updated details and is inspired by architectural elements. To compliment these styles, the collection for the ladies ejects bold colours and new shapes. We’re excited to launch such a stunning collection that is also affordable and accessible.”


Frames within this collection are just £89 and qualify for the 2-for-1 offer, which can be shared with another member of the household. This range is also available for Glasses Direct’s popular free Home Trial service. Simply order the frames online to your home address for free and return them, using the pre-paid postage label and original letterbox-sized package, within seven days. With more than 100,000 reviews on Trustpilot and a team of qualified, in-house opticians checking each order, customers can rest assured they are in expert hands with professional advice just a call or email away.


Glasses Direct’s new Scout Made in Italy collection is available online at www.glassesdirect.co.uk/scout-made-in-italy-glasses.


Share your style stories with Glasses Direct using #GlassesDirect and keep up to date with the latest news and offers by following Glasses Direct’s social media channels:


Facebook – www.facebook.com/glassesdirect.co.uk

Twitter – www.twitter.com/glasses_direct

Instagram –  www.instagram.com/glasses_direct