Helly Hansen Brings Warmth, Breathability, and Stretch to High-Performance LIFALOFT™ Insulator

Born by the sea and raised in the mountains, Norway-based Helly Hansen has spent the last 141 years creating premium, professional-grade clothing built for the environments of its heritage. To support the autumn/winter 2019 Odin collection, developed with and tested by mountain guides across the world, Helly Hansen releases its pinnacle performance midlayer using the latest in lightweight, synthetic insulation – LIFALOFT™ Insulation by PrimaLoft®.

Any backcountry enthusiast knows mobility, comfort, and temperature control are key to a successful day out. By incorporating stretch and air-permeable fabrics, slick-face fleece panels, and 80g of LIFALOFT™ stretch insulation, the LIFALOFT™ Hooded Stretch Insulator Jacket for men and women enables mobility, comfort, and breathability during start stop, high intensity activities. LIFALOFT™’s unique thin fiber construction creates microscopic air pockets that capture and retain heat, allowing for the warmth of a puffy without the bulk. To further enhance the performance of the insulator, the jacket offers Helly Hansen’s proprietary Life Pocket™ to extend phone battery life in freezing temperatures.

“This is the next natural innovation step in LIFALOFT™,” explained Philip Tavell, category managing director for Ski at Helly Hansen. “At the back of our minds we had a goal to create a stretch version of the insulation from the beginning, knowing more intensive athletes require an insulator that can hold up to variable terrain, dynamic movements, and constant shedding and replacing of layers.”

The optimum layer for any high-intensive activity for autumn/winter 2019, the LIFALOFT™ Hooded Stretch Insulator Jacket will cater perfectly to backcountry ski tourers. Match the insulator over Helly Hansen’s new H1 Pro base layer, and under the new Odin Mountain 3L Shell Jacket for a highly breathable, protective, and performance-driven kit tested and trusted by professionals.