Helly Hansen proves ‘Trust is Earned’

Research conducted by Helly Hansen has revealed the UK believes “trust is earned” and on average, we trust just three people in our lives to help on a potentially dangerous adventure, such as hiking in the mountains or going on a sailing trip.

The study with 2,000 Brits found the typical adult trusts seven people and 90 per cent agree that trust is earned. Being a good listener, being self-aware and having a tendency to help others also indicate someone deserves to be trusted.

Some of the top traits for being considered trustworthy include never being late, never cancelling plans at the last minute and the ability to keep secrets. Other signs someone is worthy of trust include a tendency to be calm-headed (27% agree), they are not judgemental (49% agree), and are there when you need them (48% agree). An ability to resolve conflict also helps, according to those polled, and so does sharing their principles.

For the more than 55,000 professionals that wear Helly Hansen around the world, trust enables success – whether this is the trust of another teammate, trust in yourself or trust in the gear on your back. Through hours of working together, through resilience and experience, trust enables you to feel alive, feel safe and perform at your best.

The research comes as Helly Hansen highlights the importance of trust, and shares how ‘trust is earned’ through the stories of the American Magic team and the Norsk Folkehjelp (Norwegian People’s Aid).

Emma Russell, Marketing Manager for the UK, Ireland and Benelux region for Helly Hansen says, “For professionals working in harsh environments, where the stakes are high, success cannot be achieved without trust. Trust enables you to do your job and follow your passions with complete focus and determination.

“Trust in your gear, your partners and your knowledge of terrain and weather conditions make the difference between an epic or bad experience in the outdoors.”

Sailor Hannah Stodel, three times World Champion, four times Paralympian, and Helly Hansen ambassador, talks about trust in her profession, “It’s ultimately everything in sailing; the team that you surround yourself with are what keep you alive, you trust that they have done their jobs right. You trust that the kit you’re using is the best for the job, and that it will keep you warm, safe and dry. You trust your boat will keep on pushing through, you trust that you will get to the finish line, and you trust in your own ability to get there.”

Following the American Magic team in their pursuit to win the 36th America’s Cup, the highest prize in international sailing, Helly Hansen shows what it takes for a team of 140 people to come together and earn each other’s trust in order to achieve their goal of bringing the “Auld Mug,” the oldest trophy in international sport, back home to the United States.

“Trust doesn’t just happen overnight,” says American Magic sailor Paul Goodison in a new short film released by Helly Hansen. According to American Magic Skipper and Executive Director, Terry Hutchinson, “There is no substitute for days spent on the water. Time spent sailing and practicing with the same team has a measurable, positive effect.” For the American Magic team, trust has been earned through three years of planning and 27,768 hours of training. With every minute spent together, each member of the team – from designers and engineers to sailors on the boat – has gained confidence in one another and can trust that each person is giving it their all to take home the trophy.

For the Norwegian People’s Aid, a professional search and rescue resource comprised of volunteer experts, trust is essential. Whatever the time of day or night, and oftentimes in extreme weather conditions, crews are deployed to assist search and rescue operations across the country.

In a short film launching as part of the new campaign, Anne Kristin Angvik, a volunteer of the Norwegian People’s Aid for 10 years, explains, “to go out on a mission where the weather is bad, you have to trust your team members.” Though unpredictable weather and difficult terrain are challenges the search-and-rescue team must face, enduring these conditions together builds the trust that it takes to go out on a mission with the confidence of returning home safely.

Whether out on the mountains, at sea, on the slopes or at home, trust in yourself, your crew and your kit is earned, and it enables you to follow your passions and ultimately achieve success.

To learn more, please visit www.hellyhansen.com.