Norse God, HOD, inspires Helly Hansen’s new daring ski apparel collection

Helly Hansen’s all-new HOD ski collection takes inspiration from the Norse God of Winter – with expressive designs and innovative performance features, for skiers with an advanced sense of style and abilities.

Developed with powerful insights drawn from ski professionals at premium resorts, the collection is a seasonal celebration with 13 styles for men and women, inspired by classic moto jackets and modern ski silhouettes. The collection features jacquard camos to waterproof breathable velour and wool, paired with Helly Hansen’s most advanced technical features.

The men’s Slingshot Jacket is a technical insulated jacket with quilted PrimaLoft® design elements in the arms and shoulders, reminiscent of a classic leather moto jacket. A clean, stealth exterior covers an extensive list of features, including Life Pocket+™ with Aerogel insulation, that extends the life of smart phones and devices by up to three times, a new H2Flow™ temperature regulation system in the back panel for superior venting and comfort, 4-way full-stretch Helly Tech® fabric and a zip-away powder skirt.

For women, the W Paradise Heat Jacket allows skiers to control warmth and comfort on cold days. Developed and tested through collaboration with the Swedish national ski team and Novaheat®, the jacket features a heating system with three temperature controls that directly warm the blood through strategically-placed elements around the collarbones. The technology contains ultra-fine heating wires that are invisibly integrated into the design. The slim and fully-featured jacket is completed with 4-way stretch Helly Tech® Professional waterproof-breathable fabrics, a Life Pocket+™ to keep your phone battery alive for longer, and 80g PrimaLoft® Black insulation in the body and sleeves with extra-warm 100g PrimaLoft® Gold in the hood.

Category Managing Director for Ski at Helly Hansen, Philip Tavell, comments, “We’ve reached the advanced resort skier with the new HOD collection. It is an opportunity for us to go above and beyond in performance and style, and to turn heads and create emotional reactions each season – we’re very excited to see how skiers respond!”

For more information about Helly Hansen and to see the latest collections, please visit: www.hellyhansen.com.