New Helly Hansen Baselayers Offer Increased Protection And Performance

Since 1877, global outdoor brand, Helly Hansen – the brand of choice for sailors and fisherman – has designed the best performing baselayers for all activities, ensuring athletes and enthusiasts can perform at their best, every time.

The 2018 Summer Lifa® baselayer collection offers new versatile designs, which include UPF protection, unique constructions and the best moisture management technology on the market.

Kristoffer Ulriksen, Category Managing Director for Baselayer at Helly Hansen, says, “Our years of experience working with some of the best sailors and sailing teams around the world has really pinned down the key needs when it comes to sun protection, moisture management and design. What’s next to your skin and how well it manages moisture is paramount, not only to performance and comfort, but in some cases survival, especially when you’re in harsh and unpredictable environments.”

The Lifa Active Light LS Polo and W Lifa Active Light LS lead the season’s new collection, by offering sun protection ranging from 25 UPF up to 50 UPF. Both consumer and professional teams will appreciate the new, unique colourways, available in polos, henleys and tank tops. Helly Hansen’s new Lifa® products offer style and UPF protection, while effectively moving excess moisture away from the body to ensure comfort during all activities.

For more information about Helly Hansen or to see the full collection, please visit: www.hellyhansen.com.