Sustainability Meets Style with Helly Hansen’s New Protect & Connect Urban Collection

For the Norway-based clothing brand Helly Hansen, creating technical outerwear for the outdoors has meant more than keeping people dry and protected – it allows wearers to stay and feel alive when experiencing nature. Teaming 1990s-inspired colours and cuts with today’s sustainable processes and technical materials, the autumn/winter 2019 Protect & Connect collection is a mix of puffers, water resistant and waterproof jackets, and pants, all made with eco-conscious solution-dyed yarns and recycled materials.

By using solution-dyed fabrics, the creation process reduces water usage by 75% and colour will never wash out or fade. All additional materials, including insulation and zippers, are 100% recycled and vegan.

“We’re offering something visually on-trend for our younger consumers, while staying true to our commitment to creating functional, and technical clothing in a way that is more environmentally conscious and friendly,” said Kristoffer Ulriksen, category managing director for Urban at Helly Hansen. “Continuously working to find the best ways to make the best products in environmentally-conscious ways is a testament to our Norwegian heritage to protect nature and the outdoor places we love to enjoy.”

Showcasing all the highlight features of the collection are the W P&C Puffer Parka and the P&C Quilted Anorak. With goals of protecting you from the elements, while also connecting you to the elements, the solution-dyed face fabric includes Helly Tech® for protection from rain, 100% recycled PrimaLoft® insulation for warmth, and a padded, water-resistant Life Pocket™, which will keep your phone battery lasting longer in cold temperatures.

To learn more about each piece in the collection, a QR code fixed to the interior of the garment allows easy access to the Protect & Connect microsite. See the collection in full at the upcoming Outdoor Retailer and ISPO trade shows.

To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com