Pure Latitude appoints communications agency ADPR

After a successful few months following a raft of staff promotions and news of both Gold and Silver industry award wins, communications agency, ADPR, announces it has been appointed by UK boat share club, Pure Latitude.

Based in Hamble on the Solent, Pure Latitude provides a hassle-free and cost-effective alternative to boat ownership.  The boat share club offers its members access to an exciting range of motorboats and sailing yachts in locations convenient to them using a simple and flexible booking system.  With a selection of its boats moored in picturesque locations including Plymouth, Lymington, Windsor and the Mediterranean, Pure Latitude members can enjoy being on the water in a variety of destinations without the cost, time and maintenance commitments associated with owning a boat.

ADPR has been brought on-board by Pure Latitude to help develop and implement an effective content and communications strategy, as well as supporting with the promotion of new projects.

Managing Director at ADPR, Kate O’Sullivan, adds, “Boating, travel and adventure are at the heart of everything we do here at ADPR, and we are very pleased to announce we are now working with Pure Latitude. We are looking forward to creatively promoting Pure Latitude by developing and implementing strategic communications campaigns that help drive awareness of the boat share club even further.”

ADPR was set up almost 30 years ago and has a strong connection with the marine sector.  The agency now has a range of clients from the marine, travel and outdoor sectors.