Fortnum & Mason announced as first UK stockists for Sleep Well milk

Available from this week, visitors to Fortnum & Mason in Piccadilly, London will be able to stock up on Sleep Well, the innovative new milk drink that helps you relax and sleep.

This is the first UK retail listing for Sleep Well, which only launched at The Speciality Fine Food Fair in September 2017.  The brainchild of Sam and Allan Watts, Sleep Well caught the imagination of the Fortnum & Mason buyers because it is a delicious tasting milk drink that provides a natural solution to a very modern problem – how to get a great night’s sleep.

With almost half of Britons saying stress or worry keeps them awake at night, too many people are left counting sheep in an effort to nod off. Made with only nutritious and natural ingredients associated with helping you relax and get a good night’s sleep, Sleep Well contains pure wholesome Jersey milk, honey and valerian.

The bed time drink is something of a British institution for good reason. It’s really important to make time to relax and calm your body and mind as part of preparing to get the best sleep that you can.

“We are absolutely thrilled that Fortnum & Mason have supported us and led the way in stocking Sleep Well.  Since our launch we have had daily requests from customers asking when it will be available in store so it’s fantastic to see both our 200ml sip and sleep packs and 1 litre family cartons available to buy from their incredible Food Hall,” says Sam Watts, Founder and Director of Sleep Well.

“We run our own business and have two teenage boys so we understand the stress and strains that our ‘always-on’ modern life can bring. We also recognise the many benefits that result from getting a great night’s sleep.  It makes such a big difference to how you feel and behave and in what you can achieve every day.  So, to think we are helping people get their eight-a-night is both exciting and hugely rewarding.”

Brigette Hardy, Head of Food Buying from Fortnum & Mason comments, “Fortnum’s has always prioritised innovation, and so we champion brands that showcase this.  Sleep Well marks a new direction in the food and drink industry – a reinvention of a classic night time ritual revived for the modern day.  We look forward to having it on our shelves.”

Vanilla Sleep Well is available in three packs of 200ml cartons and 1 litre family cartons.  A chocolate version will be available in store early next year.

Delicious drunk warm or cold, Sleep Well is made with full fat Jersey milk, from the Jersey cows that live on Sam and Allan’s beautiful Island home.  It enjoys a nine-month shelf life.  Customers simply need to drink Sleep Well thirty minutes before they want to sleep, making it part of their bedtime wind down routine.

For further information about Sleep Well, including tips on how to get a great night’s sleep from Sleep Well’s sleep expert Dr Neil Stanley, visit www.sleepwellmilk.com.

This is a press release by ADPR on behalf of Fortnum & Mason.