St. Maarten Heineken Regatta appoints ADPR as new global PR agency

Communications agency, ADPR, announces it has won a competitive pitch to represent the world-renowned annual Caribbean sailing race, the St. Maarten Heineken Regatta.

Now in its 39th year, the St. Maarten Heineken Regatta celebrates world-class racing with some of the world’s most seasoned sailors, from more than 35 countries.

Set in the crystal-clear waters of the Caribbean and powered by the cooling northeast trade winds, the St. Maarten Heineken Regatta consists of four days of world-class racing in idyllic conditions appealing to a broad range of sailors.

The four race committees provide custom-tailored racing for thousands of sailors, from Olympic medallists and world champions sailing Maxis and Performance Multihulls, to holiday-makers on chartered bareboats and live-aboard families cruising the Caribbean.

ADPR has been brought on-board by the St. Maarten Heineken Regatta to strengthen its position as one of the best-known regattas in the world.

Kate O’Sullivan, Managing Director at ADPR, says, “We are very excited to be appointed by such a major, global sailing event. As an already highly respected event, we look forward to supporting the team and promoting its annual regatta in  a truly stunning destination with fantastic sailing conditions to both existing and new audiences.”

Sacha van der Wouden, Event Manager at the St. Maarten Heineken Regatta, adds, “As we celebrate the 39th edition of the St. Maarten Heineken Regatta this year, we are looking forward to working with ADPR to help us take a fresh approach to promoting the Regatta. Using the team’s vast experience within both the global marine and travel sector, we’re confident they are the right partner to help us  spread the word about the Serious Fun of both the parties and sailing on offer at this year’s St. Maarten Heineken Regatta!”

ADPR was set up more than 27 years ago and has a strong heritage within the marine sector.  The agency now has a range of clients from the marine, health, well-being, travel and outdoor sectors. Clients include Fusion Entertainment, Sunsail, Fairline Yachts and Sleepwell.

For more information about ADPR, please visit: www.adpr.co.uk

For more information about St. Maarten Heineken Regatta, please visit: www.heinekenregatta.com