WesCom Signal and Rescue announces sponsorship of LAT35 in this year’s Talisker Whisky Atlantic Challenge

WesCom Signal and Rescue, a global supplier of marine distress signals, announces the sponsorship of four-man team “LATITUDE 35” in the tremendous ocean rowing race, the Talisker Whisky Atlantic Challenge, starting this December.

The annual Talisker Whisky Atlantic Challenge, which commenced in 2012, challenges competitors to row 3,000 miles across the Atlantic Ocean in a rowing boat, which equates to around 1.5 million oar strokes over the race per person. The extreme event begins on the coast of the Canary Islands, Spain and finishes in English Harbour, Antigua. Organised as a charity event, the race raises money for those in need around the world and has raised over €6million over the last four races.

For the 2020 edition, WesCom Signal and Rescue, the world’s leading supplier of marine distress signals, is sponsoring team LAT35. The team, who have already completed over 140 hours of training in their rowboat, will be equipped with WesCom Signal and Rescue’s brand, Comet’s lifesaving pyrotechnic flares during the race.

LAT35 team member, Jimmy Carroll, comments on the sponsorship, “WesCom Signal and Rescue are the number one flare company in the world. Flares are an essential piece of kit that we must carry, and WesCom Signal and Rescue manufacturers the best on the market. Handling pyrotechnics professionally is key and understanding how to use them is an important part of the preparation we have undertaken to take part in the race”.

WesCom Signal and Rescue’s team are also aiming to break the previous world record for the fastest four-man team to complete the race. Currently held by The Four Oarsmen, they conquered the Talisker Whisky Atlantic Challenge in January 2018, in an impressive 29 days, 14 hours and 34 minutes.

Chris Feibusch, Director of Global Marketing and Communications for WesCom Signal and Rescue handed over the flares personally this week. He comments, “We are delighted to sponsor the LAT35 team and their impressive mission to complete the Talisker Whisky Atlantic Challenge. Pyrotechnic marine distress signals are a crucial piece of kit to carry in this race, and we are proud to ensure the team will have the highest quality and superiority of our flares onboard, to ensure the team’s safety in the challenge.”

The four-man LAT35 team is made up of Jimmy Carroll, Todd Hooper, Jono Mawson, from the UK and Team Captain, Dixon McDonald from the USA.

WesCom Signal and Rescue is the world’s leading supplier of marine distress signals and is the parent company of Pains Wessex. Its brands have been helping to save lives for more than 100 years and are trusted for their reliability, high quality and consistent superiority by rescue services, navies, merchant ships and fishing fleets throughout the world.

For further information about WesCom Signal and Rescue, please visit: www.wescomsignal.com.

For further information about Talisker Whisky Atlantic Challenge, please visit: www.taliskerwhiskyatlanticchallenge.com