Results for tag: Event PR.
How to get media coverage of your event
With all the time and effort required to plan an event, you’ll want it to make the headlines! Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our top tips on securing media coverage for your event...
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How to create a PR media strategy
A well planned media strategy enables you to effectively communicate with the media and the public to achieve specific goals, such as building brand awareness, managing reputation, promoting products or services, or influencing public opinion, and forms a key part of your overall PR strategy.
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Tips on hosting a virtual press event
Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
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Celebrating Christmas in Summer | PR Tips And Tricks
It's the height of summer, the days are longer and we're enjoying our summer holidays, so why is the PR world thinking about snowmen, woolly jumpers and turkey with all the trimmings. It's Christmas in summer of course! So-called because of the Christmas season media events, which take place in Summer.
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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6 tips to maximise your award win
Awards! Every industry has them and there are a dazzling array to choose from. Entering is just one part of the process - if you are shortlisted, or even more excitingly, go on to win, here are ADPR’s top 6 tips to maximise your success.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! To be recognised and congratulated publicly on your company's achievements is a feeling like no other. To experience the excitement, read on for our top tips on writing a winning award entry!
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How B-Roll can make or break broadcast
When watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
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Findings from the Edelman Trust Barometer 2022
Every January, global communications firm, Edelman, launches the Edelman Trust Barometer - the largest global survey on trust in business, government, media and NGOs. The survey gathers data from more than 33,000 people across 28 countries. It gives us a clear indication of how people perceive the stories they read and how messages from the government have been interpreted. We discuss the latest Trust Barometer findings on this week’s newly released podcast, which is all about Ethics in PR and can be found here.
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How to shine and be the real you on camera
With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen, we need to embrace the technology and learn techniques to be our best selves on camera! In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.
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Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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How to maximise a product launch at a trade exhibition for your food or drink brand
Trade shows are a great way to introduce and showcase a new food and drink product to your target audience. Keep reading for our top tips for making your food and drink trade exhibition product launch unmissable! You can also check out Episode 12 of our podcast, Revitalise & Grow, for even more on how to maximise product launches!
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