Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
Read MoreDeveloping an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
Read MoreADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
Read MoreWriting for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
Read MoreHow to identify and appeal to your dream target audience
Understanding exactly who your customers are and what makes them tick is key to planning your communications. But how do you even figure that out?
Read MoreHow to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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