Perusing magazines

Mastering media relations

It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.

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How to measure the success of your social media marketing

Social media is an integral part of any marketing strategy that can either propel your brand to new heights or leave it stagnant in the digital noise. You may understand the importance of social media in today’s landscape, but the real challenge lies in effectively measuring the impact and gauging the success of your social media campaigns - and no, we’re definitely not talking about likes and follower numbers!

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The value of emotional intelligence in leadership

The past two decades have brought about significant shifts in the role and expectations of leaders. It is no longer enough to be an authoritative figure who makes all the decisions and enforces discipline across a team. In today’s world the most efficient and successful companies are driven by empathetic leaders who use emotional intelligence to motivate their team. 

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Effective internal communications

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

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Data-driven PR: Where to start

Data provides valuable insights to drive campaigns and measure the impact of activity, but not all businesses know where to start. It is true that you could find yourself lost in a sea of data that doesn’t mean much, so it’s important to know from the start what matters to you and your business.

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Laptop with travel blog page open and sea in background

ADPR’s ultimate guide to blogging

While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?

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