Eleiko signs ADPR to run its UK communications

Fitness, outdoor, and wellbeing specialist communications agency, ADPR, has been awarded the contract to deliver Eleiko’s PR and partnership activity in the UK and Ireland.

After an exciting but challenging year for the fitness industry, Eleiko – the market leader in weightlifting, powerlifting, and strength and conditioning equipment – has appointed ADPR to raise its profile and ramp up its trade and consumer media awareness. The team will be launching a range of exciting new products as well as telling the Eleiko brand story with a focus on increased visibility and activity across the luxury lifestyle and interior sectors.


Dale Beech, Managing Director at Eleiko for UK and Ireland, comments, “Following a successful 2020, Eleiko UK is looking forward to drawing on the expertise of ADPR to help us grow further in 2021 and beyond. ADPR’s dynamic and refreshing approach along with their knowledge from working with other global fitness brands is what attracted us to working together.”

Eleiko’s story spans six decades and is filled with forward-thinking innovative technology, consistently raising the bar on what is possible when it comes to strength.  Eleiko began manufacturing small electrical appliances such as toasters and waffle irons before noticing a gap in the market back in the sixties within the weightlifting community. After designing and building the first-ever weightlifting bar to last an entire competition without getting damaged or broken, the rest is history. Eleiko has since been part of five Olympic and Paralympic games to date and aims to continue shaping the future of strength for years to come.


Kate O’Sullivan, owner of ADPR, adds, “We are delighted to be working with Eleiko and look forward to sharing the impressive advances in the company’s technology and products more widely across the UK and Ireland. With fitness and wellbeing high on everyone’s agenda, we are thrilled to be adding another fitness brand to the agency portfolio. We have exciting campaigns planned throughout the year for Eleiko and can’t wait to get started.”


The Eleiko account win comes hot on the heels of the agency announcing Polar UK and IRE as a new client just a few weeks ago. ADPR celebrates its 30th anniversary this year and has a diverse range of clients from the outdoor, wellbeing, consumer, travel, and marine sectors. For more information, please visit: www.adpr.co.uk.